Taking the Lead: Winning Business Principles That Fuel Joe Gibbs Racing

by Dave Alpern

In Taking the Lead, Dave Alpern, president of Joe Gibbs Racing, shares the secrets of succeeding in business and in life. In NASCAR, as in life, the difference between winning and losing often comes down to being in the right place at the right time and making the most of every opportunity. Nobody understands that better than Alpern.

Once an unpaid intern selling t-shirts for a newly formed racing team, he now heads JGR, a multimillion-dollar elite, record-setting racing team with more than 500 employees. This book gives you a look behind the curtain of the winningest team in NASCAR history, while Dave shares the wisdom he’s learned along the way: key principles that will equip you with what you need to rise to the top and succeed with integrity and purpose - whatever team you’re on.

Soft cover, 272 pages.

DRIVE:  9 Lessons to Win in Business
and in Life

by Kelley Earnhardt Miller

An inspirational, practical guide to success in business and life learned through the opportunities and challenges of growing up as the daughter of NASCAR legend Dale Earnhardt Sr. and becoming one of the most influential women in professional sports.

A successful businesswoman shares her story of growing up in the world of NASCAR and the lessons she learned along the way. Kelley never felt she was winning at anything until she began to deal with the thoughts and feelings that were driving her decisions and taking her in the wrong direction.

Her journey of transformation is what empowered her to run the family business in an entirely different way than she had previously and to lead people not only with her head but also with her heart.

Hard cover, 224 pages.