has been publishing books since 2001, when our
first title, They Called Me ‘The Shoe’ was
released. We produce books using several
1) Those we write ourselves or have written by
our community of authors that includes Bones
Bourcier, Joyce Standridge, Dave Moody and Jim
Donnelly, among others. We underwrite all
expenses and recover revenue through the sale of
our books over time.
2) Partnerships with outside authors who
approach us with an interesting manuscript.
Financial arrangements vary, but always include
external investment in the project.
3) Titles – typically memoirs or commemorative
books – undertaken on behalf of clients who may
or may not already have a manuscript. These
clients fully fund the production and own the
In most cases our services do not end when the
book is released. Typically, we will warehouse
and market the title – to both wholesale and
retail customers – through our website,
catalogues and mailers, and our extensive
Over the years we have developed strong and
continuing relationships with experts in
photography, book design and layout, cover
design, and both digital and offset printing.
These relationships allow us to offer flexible,
customized, and cost-effective solutions for any
If you are
contemplating a title involving motorsports,
social history, or Americana, give us a call. We
would be happy to review your situation and
provide a quotation if appropriate.
Mark “Bones” Bourcier
Bones Bourcier has covered American auto racing
since 1976. He contributes to numerous
publications including Speedway Illustrated
magazine, where he serves as editor-at-large.
Bourcier has twice won the Miller Racing Award
of Excellence in Honor of Russ Catlin, one of
motorsports journalism’s most coveted annual
prizes, in addition to other awards from the
Eastern Motorsports Press Association. He is the
coauthor of Racing Safely, Living Dangerously
with Bill Simpson, True Speed with Tony
Stewart, and three Coastal 181 titles:
Bugsy! and Steady Eddie.
Bourcier lives in Indianapolis.
Lew is the President of Coastal 181, a racer and
award winning-writer. Lew poured his 40-years
of racing experience into his first title,
They Call Me ‘The Shoe,’
with legendary New
York driver Ken Shoemaker. Other titles include
Fonda! (with Jim Rigney and Andy Fusco),
Hot Cars Cool Drivers,
Paved Track Dirt
I’ll Never Be Last Again,
with Bill Wimble. He is a contributor to
magazine and Area
Auto Racing News,
as well as a
frequent keynote speaker at racing functions.
Jim is Senior Editor at Hemmings Publishing in
Bennington, Vermont. He has an international
reputation as an auto racing journalist,
including experience in writing and photography
for two globally distributed magazines. He is
the recipient of many regional and national
motorsports journalism awards and a recognized
expert on collectible vehicles and automotive
history. Jim is the author, with Penske
Racing’s Don Miller, of Miller’s Time, to
be released by Coastal 181 in early 2010.
Dave Moody is lead turn announcer for MRN
Radio's broadcasts of NASCAR Sprint Cup,
Nationwide and Camping World Truck Series
events. Dave also hosts "SIRIUS Speedway" on
SIRIUS NASCAR Radio and is the long-time track
announcer at Ken Squier’s legendary Thunder Road
Speedway. A gifted writer, Dave is the author of
the Coastal 181 title Life Wide Open,
with NASCAR and A.C.T. champion Dave Dion.
Among other awards, Dave is winner of multiple
Eastern Motorsports Press Association Awards for
Radio Sportscasting and Writing, the Ken Squier
Award for Lifetime Contribution to Stock Car
Racing, and the Don McTavish Award for Lifetime
Contribution to Stock Car Racing.
Joyce Standridge has published three books with
Coastal 181: Gotta Race!
Schrader, Inside Herman’s World with
Kenny Wallace, and Win It or Wear It–All Time
Great Sprint Car Tales. She has been a
columnist with Dick Berggren’s Speedway
Illustrated since the magazine’s inception
in 1999, with an additional 22 years experience
writing and providing photography prior to that
for Stock Car Racing
and Open Wheel
magazines, winning several national awards.
She has been on the National Sprint Car Hall of
Fame’s Selection Committee since its beginning
in 1990. Married to an accomplished late
model/sprint car driver since 1973, Joyce has
also served on the race team pit crew, garnering
considerable inside information and experience.