Coastal 181 has been publishing books
since 2001, when our first title, They
Called Me 'The Shoe' was released. We
produce books using several business models:
1) Those titles we write ourselves or
commission to be authored by our community of
professionals, which includes Bones Bourcier,
Joyce Standridge, Dave Moody, Jim Donnelly, and
Rick Shaffer, among others. In those cases, we
underwrite all expenses and recover revenue
through the sale of books over time.
2)
Partnerships with outside authors who approach
us with an interesting manuscript. Financial
arrangements vary, but always include external
investment in the project.
3) Titles --
typically memoirs or commemorative books --
undertaken on behalf of clients who may or may
not already have a manuscript. These clients
fully fund the production and own the completed
book.
In most cases our services do not
end when the book is released. Typically, we
will warehouse and market the title -- to both
wholesale and retail customers -- through our
website, catalogues and mailers, and our
extensive network of those interested in reading
and learning about motorsports.
Over the
years we have developed strong and continuing
relationships with experts in photography, book
design and layout, cover design, and both
digital and offset printing. These relationships
allow us to offer flexible, customized, and
cost-effective solutions for any publishing
project.
If you are contemplating a title
involving motorsports, social history, or
Americana, give us a call. We would be happy to
review your situation and provide a quotation if
appropriate. Our Authors
Mark "Bones" Bourcier
Bones Bourcier has covered American
automobile racing since 1976, contributing
columns and feature stories to a number of
magazines and newspapers and authoring numerous
acclaimed motorsports books. Bourcier is a
two-time winner of the Miller Racing Award of
Excellence, one of motorsports journalism's most
coveted annual prizes, and a past recipient of
the Eastern Motorsports Press Association's
Frank Blunk Memorial Award for outstanding
contribution to motorsports journalism. With
Coastal 181 he has written Bugsy!
(Bugsy Stevens); Steady Eddie (Flemke);
As a Matter of Fact I AM Parnelli Jones; The
Home of Heroes (Utica-Rome Speedway 50-year
history); The People's Champ (Dave Darland);
Wicked Fast (Bentley Warren); Ron
Bouchard; Foyt Andretti Petty; Hot Shoe
(Gary Balough), and "Sea to Shining Sea:
Racing from the Wild West to Daytona," with
Ken Clapp. Bourcier is currently working on a
memoir with famed engine-builder Ed Pink.
Lew Boyd
Lew is the President of Coastal 181, a racer
and award-winning-writer. Lew poured his 40-plus
years of racing experience into his first title,
They Call Me 'The Shoe,' with legendary
New York driver Ken Shoemaker. Other titles
include
Fonda! (with Jim Rigney and Andy Fusco);
Hot Cars Cool Drivers; Paved Track Dirt
Track; I'll Never Be Last Again, with Bill
Wimble; TOBY: The Star-Crossed Story of an
American Racing Family; Cages are for Monkeys:
Unleashed with Kevin Olson, Racing's Zaniest
Hall of Famer; Modifieds of the Valley; and The
Soul of a Modified: Lenny Boehler's Ole Blue.
Winner of the 2018 Eastern Motorsport Press
Association Jim Hunter Writer of the Year Award,
he is an Editor-at-Large and a regular
contributor to Speedway Illustrated
magazine.
Jim Donnelly
Noted automotive historian and publisher of the
online blog "Jim Donnelly on Wheels," Jim was
previously the senior editor of "Hemmings Motor
News" in Bennington, Vermont, and before that,
an automotive and motorsport writer at a
Philadelphia-area daily newspaper. With more
than 50 journalism awards, he currently writes
for "Hemmings," "Speed Sport," "PRI Magazine"
and "Crankshaft," where he serves as senior
editor. He is the author of Miller's Time: A
Lifetime at Speed, with Don Miller, the
former president of Penske Racing.
Dave Moody
Dave Moody is lead turn announcer for MRN
Radio's broadcasts of all three NASCAR National
Series, and hosts "SIRIUS XM Speedway" on
SIRIUSXM NASCAR Radio. He spent 30 years as
track announcer at Ken Squier's legendary
Thunder Road Speedbowl and the American-Canadian
Tour, and has announced or broadcast races from
over 110 current and former speedways. A gifted
writer, Dave is the author of the Coastal 181
title Life Wide Open, with NASCAR and
ACT champion "Dynamite" Dave Dion. The 2012
National Motorsports Press Association Radio
Broadcaster of the Year, he remains the only
person to win NMPA First Place Awards for both
radio and print in the same year. He is a past
recipient of both the Ken Squier and Don
McTavish Awards for Lifetime Contribution to
Stock Car Racing, the 2017 Russ Moyer Media
Award and multiple NMPA and EMPA Awards for
sportscasting and sportswriting.
Rick Schaffer
Veteran racing journalist, author and Indy
500 historian Rick Shaffer first visited Indy in
October of 1962, and from 1987 through 1993, he
helped cover the sport for the "Indianapolis
Star." In addition to his latest book, 500
on (the Indy) 500: Tales, Facts and Figures on
the Greatest Race in the World, published
with Coastal 181, Shaffer is the author of
Autocourse Official History: CART-The First 20
Years, 1979-1998 and co-author with Donald
Davidson of Autocourse Official History of
the Indianapolis 500. He also serves as
Senior Writer for Vintage Motorsport
magazine.
Joyce Standridge
As an author, Joyce Standridge has published
a number of books with Coastal 181: Gotta
Race! with Ken Schrader, Inside
Herman's World with Kenny Wallace, Win
It or Wear It - All Time Great Sprint Car Tales,
and Did You SEE That? Unforgettable Moments
in Midwest Open-Wheel Racing. She is
currently working with Ken Schrader on a sequel
to his earlier memoir, to be titled Gotta
Race Some More! She has been a columnist
with Speedway Illustrated since the
magazine's inception in 1999, with an additional
22 years' experience writing and providing
photography prior to that for Stock Car
Racing and Open Wheel magazines,
winning several national awards. She is also a
talented graphic designer who provides the
overall design, page layout, and cover art for
most Coastal 181 publications. Committee
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